Subject
5 entries
Advertising
Bookmarks
Decentralised Engagement Protocol: Bringing DeFi to Marketing
The Incent whitepaper v2.0 (2022) proposes a decentralized engagement protocol that uses DeFi mechanisms to replace centralized ad networks and loyalty programs, rewarding users directly with tokens for their attention. Frames itself as 'DeMa' (Decentralized Marketing) by analogy to DeFi for finance — an ambitious reframing of the attention economy's value flows.
Advertising and Web3
An essay arguing that advertising has real value worth preserving as the web transitions toward web3 models. A contrarian take against the reflexive crypto disdain for ads — worth reading alongside the dominant narrative.
Apple's New Mac Ads Are Embarrassing
The Verge's 2012 critique of Apple's 'Genius' Mac ads as embarrassingly un-Apple — broad, lowest-common-denominator humor that would have been killed under Jobs. A marker of the post-Jobs identity anxiety that followed the transition to Tim Cook.
You Earn Facebook an Average of $1.21 Per Quarter
TechCrunch's 2012 analysis showing Facebook earned $1.21 per user per quarter — a baseline figure that reframed the product/user relationship. Published just before Facebook's IPO, it crystallized the 'you are the product' critique.