Subject
4 entries
Branding
Bookmarks
LogoArchive: Historical Logo Research Tool
LogoArchive is a purpose-built historical logo archive and research tool — a curated database of logo design history run by Richard Baird and a global community of researchers. Useful for studying the evolution of corporate identity and design conventions.
Brandmark: AI Logo Generation
Brandmark is an AI-powered logo and brand identity generator — type a name and industry, get a logo, business cards, and social graphics in under a minute. An early example of generative AI applied to commercial design that found product-market fit before the diffusion model wave.
UC Suspends New Logo Following Public Outcry
The University of California suspended its newly designed logo in December 2012 following a massive public backlash — the design was widely mocked for looking like a loading spinner or toilet. A case study in institutional identity design and public reception.
University of California Rebrands Itself with Surfer Charm
Fast Company Design coverage of the University of California's 2012 identity rebrand — a modernist logo that became one of the most controversial university redesigns of the decade. The new mark was ultimately pulled after overwhelming public backlash.