Subject
2 entries
Controversy
Bookmarks
University of California Rebrands Itself with Surfer Charm
Fast Company Design coverage of the University of California's 2012 identity rebrand — a modernist logo that became one of the most controversial university redesigns of the decade. The new mark was ultimately pulled after overwhelming public backlash.
GM Maize and Roundup Tumor Study: A Case Study in Science Communication
Coverage of the Séralini study — the 2012 paper claiming lifetime exposure to GM maize and Roundup caused tumors in rats. It was widely covered as bombshell evidence against GMOs, then retracted in 2013 after severe methodological criticism. An instructive case study in science communication failure.
