Subject
2 entries
Critical Thinking
Bookmarks
Cargo Cult Analytics
A four-step framework for avoiding cargo cult analytics — the pattern of running analyses that look like data science without asking whether the questions and methods actually match. A useful corrective for teams that confuse process with rigor.
The Dangers of Cargo Cult Data Science
Forbes piece on cargo cult data science — organizations adopting the trappings of data-driven decision-making (dashboards, models, data scientists) without the epistemological rigor that makes it actually work. A 2013 critique that remains current.