Subject
3 entries
Logo
Bookmarks
LogoArchive: Historical Logo Research Tool
LogoArchive is a purpose-built historical logo archive and research tool — a curated database of logo design history run by Richard Baird and a global community of researchers. Useful for studying the evolution of corporate identity and design conventions.
UC Suspends New Logo Following Public Outcry
The University of California suspended its newly designed logo in December 2012 following a massive public backlash — the design was widely mocked for looking like a loading spinner or toilet. A case study in institutional identity design and public reception.
University of California Rebrands Itself with Surfer Charm
Fast Company Design coverage of the University of California's 2012 identity rebrand — a modernist logo that became one of the most controversial university redesigns of the decade. The new mark was ultimately pulled after overwhelming public backlash.