Subject
6 entries
Marketing
Bookmarks
8arms.ai: AI Copywriter
8arms.ai is an AI copywriting tool branded around Graham the Octopus, focused on generating blog content to help users reclaim their time. An early-wave AI content generation product in the crowded AI writing assistant space.
Talkwalker: Consumer Intelligence Platform
Talkwalker is an enterprise consumer intelligence platform for social listening, brand monitoring, and market research — tracking brand mentions and sentiment across social media, news, and forums at scale.
Writesonic: AI Writing Assistant
Writesonic is a GPT-3-powered AI writing tool focused on marketing copy, blog posts, and ad creative. One of the early AI writing SaaS products that demonstrated commercial viability for LLM-powered content generation.
Multiple A/B/n Tests in Marketing with ANOVA and R
Marketing Distillery's practical guide to running multiple A/B/n tests using ANOVA in R — extending the standard two-group t-test to handle multiple variants simultaneously without inflating false positive rates.
Audience Modeling and Customer Lifetime Value 101
A primer on audience modeling and customer lifetime value for digital marketers — explaining how CLV models work and how they connect to targeting and bidding decisions. Bridges the gap between ML modeling and marketing strategy.
What a Hacker Learns After a Year in Marketing
A software engineer reflects on a year spent working in marketing, describing what surprised them about how products get positioned and sold. The key lesson: engineers often build for other engineers, while marketing forces you to think about the actual customer's frame of reference.