Subject
3 entries
Predictive Analytics
Bookmarks
Audience Modeling and Customer Lifetime Value 101
A primer on audience modeling and customer lifetime value for digital marketers — explaining how CLV models work and how they connect to targeting and bidding decisions. Bridges the gap between ML modeling and marketing strategy.
IBM Wants to Use Big Data to Predict Heart Disease Long Before It Strikes
VentureBeat on IBM's initiative to use big data and predictive models to forecast heart disease years before symptoms appear. A 2013 case study in applying ML to healthcare at scale — ambitious but illustrative of where the field thought it was going.
Target Practice: The Power of Predictive Analytics
Forbes coverage of Target's predictive analytics program — the famous pregnancy prediction story that showed retail chains could infer major life events from purchase patterns. A case study in both the power and the social friction of behavioral prediction at scale.