Subject
2 entries
Tiktok
Bookmarks
An Empirical Investigation of Personalization Factors on TikTok
First empirical audit of TikTok's recommendation algorithm using sock-puppet methodology, testing how language, location, follows, likes, and watch duration shape content recommendations. Follow-behavior is the dominant personalization signal, and all tested factors contribute to filter bubble formation.
TikTok and the Sorting Hat
Eugene Wei's landmark essay arguing TikTok's algorithm is the product — not the content or creators — and that it functions as a 'sorting hat' that matches users to their taste tribes faster than any previous social network. Required reading for anyone thinking about content recommendation systems.